Staples has strict content requirements for all products it sells. The specific information required varies based on category, but generally includes:


Product Identifiers
  • Manufacturer Name
  • Manufacturer Part Number
  • Product Name
  • GTIN/UPC Code
  • Staples SKU (if available)

Marketing Text

  • Marketing description which includes a catchline, commercial text and key selling points of at least 500 charachters per SKU. This will be used as a baseline to create Staples' own unique content for Search Engine Optimization (SEO).

Images

  • At least 3 high-resolution images per SKU: Minimum resolution of 300 dpi (dots per inch) and at least one side of the image is 1200 pixels or higher.
  • As many multi-angle images as available (to power their image gallery).

NOTE: Up-scaled fuzzy images are not allowed.

Specifications

  • The product's technical attributes. At least 5 specs per SKU.

 NOTE: Each category has different mandatory attributes that must be provided to Staples.  When uploading information, please provide as many attributes as possible. 


What you need to provide

If the above information is available on a secured site (i.e. Partner Portal)
Please provide us login credentials.

If none, or only partial information is available on the manufacture's site
Be proactive. Please upload all available content through our PartnerAccess Portal.
Common scenarios include:

  • New SKUs where information is not publicly available yet
  • Staples specific SKUs

How to Upload Content