The term web 'syndication' describes content shared by two (or more) websites. The host website (Content Menu) provides content via an API code "call". Once a content API call is placed in a website's existing HTML code, the piece of content (banner, microsite, etc) will appear on the website. As long as the API call remains on a website, the syndicated content updates automatically. Using syndication allows product companies to share their marketing resources with their channel partners.