There are many factors to be assessed to determine if an A/B test would be relevant or possible for your goals and your website.
If you don't meet all of the prerequisites, then the A/B test will not work:
- You must have the product page scripts installed across all products and categories on your site.
- If you call the script only on select products or manufacturers, then the test will be invalid.
- Your permission and ability to track the Add to Cart on your site.
- Typically, A/B tests are to test whether the content will increase sales.
- If you cannot track the sales, there is no reason to run an A/B test.
- Provide your site traffic numbers to determine the A/B test period.
- The duration of the test will depend on how much traffic your site has. A site that has 2 million hits per day can have a much shorter A/B test period than a site that only gets 5K hits per day.
- CNET can help determine the minimum duration needed based on your traffic patterns.
- You agree to allow CNET to conduct a whitepaper analysis.